Inside the metadata folder, create the metadata.json file and adjust the content to match your data:
{"name":"Stake Pool Name","description":"Stake Pool Description","ticker":"TCKR","homepage":"https://stakepool.url/","extended":"https://stakepool.url/extended.json"}
You can skip the extended metadata, but it is better to include it from the start, because changing the metadata later requires creating a new stake pool certificate and submitting it.
The extended.json file has the following template: